Only the objects that remain over the time can be defined ICONS. In 1999, Graziano Mazza has created the “oxford without laces”, also reivented by other very well known brands. But the original is always and only PREMIATA.
The ability to create freed from any prejudice. The art of creating ahead of its time, in a perfect balance between innovation and tradition, is closely linked to the ability to convey emotions. Graziano Mazza always says “... the most difficult thing in making the difference is the skill to do it...with the simplest things ...”.
Since 1885, the “know-how” has led the development of the product. The craftsmanship of the original “handmade” has evolved over time with the use of modern technologies. One thing has not changed and is the research on the “ Made in Italy” quality.
Designing new ways is the result of a creative soul that gives more value to its visions than to the reasons of the Market. It is this creative expression that makes PREMIATA unique and hard to classify.
Tell it like it is, alwyas: this has been the main focus for the research in PREMIATA. Every piece of leather, every single pair of shoes have the specific purpose of transmitting always the same aesthetic values, with a unique voice.
Not having “mental borders” in the creativeness and the continous confront with different cultures, has allowed Premiata style to be recognized and appreciated by the most important buyers in the world like excellence of MADE IN ITALY
